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Design branded content without the help of a designer or costly agency. Then apply them to any document you're working on with just a click in the editor. Select one of the ready-to-use templates based on which one will best fit your content. You can customize every other aspect of the template later, so it’s better to choose based on your information. Now they could have just said “We are going to cover Topic X” on the cover.
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The above government white paper template can be used by a government to communicate complex social, political, and economic issues to an audience. Making your page numbers easy to read will be appreciated by your readers who are trying to locate a particular topic in your white paper. When designing your white paper, it’s important to keep your readers in mind. Don’t just think about what they want to read, but how they want to read it.
CannonDesign releases new white paper on advancements in operating room environments - Building Design + Construction
CannonDesign releases new white paper on advancements in operating room environments.
Posted: Thu, 19 May 2016 07:00:00 GMT [source]
What is the format of a white paper?
Just because a white paper is more academic than other content, doesn’t mean it has to look bland and boring. It’s important to include design elements, like borders, fonts, and colors to keep your white paper engaging to your target audience. If you’re not sure how to exactly structure your white paper, it’s okay to ask for help from a graphic designer or content marketing expert, like CopyPress. White papers are sometimes available on a company’s website, but companies do not give them the same level of widespread marketing as traditional advertisements. Excellent white papers use a combination of data-rich writing, graphics, and design to capture the reader’s attention.
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And if you need additiona assistance or guidance, our team is always available to help. White papers aren’t just about promoting your products or services – they should be well-researched and provide valuable insights and information. By showcasing your expertise, you establish credibility and trust with your readers. Are there any confusing formatting problems or things out of order? Moreover, a photo shouldn’t overpower the text unless the image is what you want the reader to focus on. Also, data visualizations with legends too small to read are useless, so make sure they’re easy to understand and the surrounding context is relevant.
Create your own white paper with Visme by getting started with a customizable template that you can easily drop all of your content and visualizations into. White papers can be extremely valuable documents to educate your stakeholders, clients, and top-of-funnel traffic — when the white papers are actually interesting. According to the Demand Gen 2018 Survey Report, 71% of B2B buyers used white papers in the last 12 months to research purchasing decisions. White papers are also research-based and widely considered to be a valuable resource. In fact, Equinet reports that a whopping 75% of B2B would share information about themselves and their company in exchange for a white paper.
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This can include writing for educational purposes, positioning your brand as a thought leader or proving your expertise with a more technical paper. They share characteristics like images, colors, and graphics with advertisements like brochures, but the depth of the writing and the research involved set white papers apart. While the abstract is one of the first sections of the paper that people will read, it’s helpful to wait and write it until the bulk of the paper is complete. This way, you can quickly and easily pull the main points from your writing and create a succinct executive summary.
Put down a list of names, and use outreach tools like Respona to get in touch with them via email. Conduct interviews in the format that they’re comfortable with, it might be on a Zoom call, a meeting over coffee or maybe a written questionnaire. In many cases, you might find that the terms ‘white paper’ and ‘eBook’ are used interchangeably.
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“How to Create the Perfect Resume” uses repeated circles and partial circles throughout the cover page to reflect the company’s logo. “A Practical Guide to Improving Your Business’s Cash Flow” uses shades of green pulled directly from the company’s logo, seen in the upper left-hand corner. The white paper content begins on the bottom of the first page rather than making the entire first page a cover.
If the highest conversion point is at the end of your white paper, for example, maybe you can boost results by repositioning it to a previous page. Human brains process images 60,000 times faster than text and people naturally pay more attention to words on a screen when relevant visuals accompany them. Cognitive biases also cause people to ascribe more value to things that are pretty. When asking for attention amid such stiff competition, beautiful goes a long way. White papers are usually written by experts in a specific field, such as industry professionals or academics. They have the knowledge and expertise to provide valuable insights and analysis on complex topics.
White papers are typically written in a standard document format, but you can also create a white paper presentation. In terms of functionality, think of the structure of a white paper more like a research paper and less of a report. The difference is that a report includes conclusions in the executive summary or introduction, while a white paper outline includes them at the very end. Draft your outline from scratch or use the practical AI Writer to help you. In the prompt window, explain the main topic of your white paper, what you’re planning to cover and ask it to write an outline for you. The purpose of white papers is to persuade prospects that a particular solution is a superior product or the best procedure for solving a problem.
One page may have a featured image, another a large quote, and the next only includes written content. Your main design goal should be to create a white paper that’s engaging to readers and easy to navigate. When you are working with this much text, it’s important to make it easy to skim through. In bright white paper examples like the one below, you can see how the designers used a bold color to bring attention to the glossary. This ensures that it will be seen by a reader, and actually used to navigate the content. Visual headers are also a great way to break up expanses of text while still having the visuals serve a purpose (yay for purposeful design!).
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